Dr. Mary Cronin’s current research focuses on managing and measuring social impact, including innovations in corporate citizenship, social impact investing, and social entrepreneurship. She also analyzes the impact of intelligent, wirelessly connected products on industry competition and transformation as well as the consumer privacy implications for remote monitoring of product usage, particularly in the health, medical and automotive sectors.ΜύDr. Cronin is the author of theΜύInternet of Things, in Top Down InnovationΜύ(Springer, 2014);ΜύSmart Products, Smarter Services: Strategies for Embedded ControlΜύ(Cambridge University Press, 2010);ΜύUnchained Value: The New Logic of Digital BusinessΜύ(Harvard Business School Press);ΜύGlobal Advantage on the Internet: From Corporate Connectivity to International CompetitivenessΜύ(Van Nostrand Reinhold);ΜύElectronic Commerce, Alliance for Converging Technologies (Toronto);ΜύDoing More Business on the InternetΜύ(Van Nostrand Reinhold); andΜύDoing Business on the Internet: How the Electronic Highway Is Transforming American CompaniesΜύ(Van Nostrand Reinhold). Dr. Cronin is a member the editorial board of Electronic MarketsΜύand the Advisory Council for Computing and IT for Brown University.
