Associate Professor
Marketing Department
Fulton Hall 450D
Telephone: 617-552-4034
Email: hagtvedt@bc.edu
Aesthetics
Art Marketing
Luxury
Product Design
Sensory Marketing
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Henrik Hagtvedt’s primary research interests are in aesthetics-related consumer behavior topics, such as art, design, luxury, and sensory marketing. ΜύHis research has been featured inΜύTIME,ΜύForbes,ΜύThe Wall Street Journal, New York Times, Businessweek,ΜύThe Boston Globe,ΜύBoston Herald, U.S. News & World Report, Los Angeles Times, AΘνΓΓΙη News, NPR,Μύand dozens of other major news outlets around the world.
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